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PRIVATE BRAND PRODUCT MARKETING

 

Private label brands are valuable product programs to generate sales growth opportunities. I have a managed the marketing for over a dozen paper and graphics private brands at xpedx and Veritiv.

 

  • Established and maintained brand positioning and brand messaging
  • Developed, designed or collaborated with creative teams to create new or refreshed brand identity systems
  • Designed and maintained on-product labeling and package design systems and worked directly with manufacturers and vendors to produce
  • Designed and produced a library of support materials including swatch books, sales sheets, sample folders, direct mail and promotional items
  • Facilitated the development and maintenance of web sites with internal and external resources
  • Concepted, designed and managed print and electronic advertising programs through several print industry publications

 

 

* Swatch book series – Graphic Design USA Inhouse Design Award Winner

© Michael Ireland 2020. Trademarks are property of their respective owners.